Writing and publishing articles is something that comes natural to many business owners, but it’s a necessary ingredient for successful search engine traffic. Some business owners outsource writing to freelancers, while others take the time to research and write for themselves.
Keep It Short
Many of us (including myself) tend to over-explain things. This is especially problematic in written form. Think about of how your visitors find and read your content. Think about of how you read website content.
Make It Easy
Keeping written content concise is a constant battle. One easy way to do this is to break up articles into sections using Headings. Not only does this help ensure articles stay on topic, but it also helps readers to easily understand an article to get an overview of the content.
Omit Unnecessary Words
When I started learning about web writing, I was including a lot of unnecessary words and clinch phrases. It’s still a struggle, and I edit my content constantly to avoid unnecessary words as much as I can.
Use a Definitive Call-to-Action
Most blog posts are written for a very specific purpose. The goal may be to motivate your readers to opt-in to your email list, to buy a product, or some other form of lead generation.
Make It Shareable
The web is a social place. So if your readers find your content valuable, they will be inclined to share it. Make it easy for them to do so.
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